Building Loyalty in a Web 2.0 World

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For decades the support relationship between a company and its customers was well defined, but the old rules of customer engagement have been replaced by a customer-centric view. Customers share information and solutions with each other, often bypassing support. Can embracing the movement build customer satisfaction?

In this paper we explore how companies can use web 2.0 technology to engage customers in today's service and support environment. Readers will learn about:

  • Rethinking the loyalty equation by understanding how to engage in this environment
  • Using forums to power peer support initiatives
  • Delivering a superior self-service experience
Learn how to use the web 2.0 movement to your advantage. Download this free white paper today.

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